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Privacy Policy
itrend App – Privacy Policy
Effective Date: [1/4/2026]
Last Updated: [10/4/2026]
Introduction
Welcome to itrend (“we,” “our,” “us”). Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use the itrend mobile application (“the App”).
By creating an account or using itrend, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the App.
1. Introduction
Welcome to itrend (“we,” “our,” “us”). Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use the itrend mobile application (“the App”).
By creating an account or using itrend, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the App.
2. Information We Collect
We collect the following types of information:
A. Information You Provide Directly
| Category | Examples |
|---|---|
| Account Information | Full name, email address, phone number, physical address (for shipping), date of birth |
| Payment Information | Credit/debit card details, bank account information (processed by our payment gateway – we do not store full card numbers) |
| Profile Information | Profile picture, bio, preferences |
| Product Listings (for sellers) | Product photos, descriptions, prices, condition (new/used), warranty information |
| Communications | Messages sent through the in-app chat system, emails to support@itrend.com |
B. Information Collected Automatically
| Category | Examples | Purpose |
|---|---|---|
| Device Information | Device model, operating system version, unique device identifiers, IP address | App functionality, security, analytics |
| Usage Data | Pages viewed, products searched, time spent in app, features used | Improve user experience, fix bugs |
| Location Data | Approximate location (based on IP address or GPS with your permission) | Show relevant products, calculate shipping costs |
| Transaction History | Products bought, products sold, amounts paid, dates | Order fulfillment, dispute resolution |
C. Information from Third Parties
Payment Processors (e.g., Stripe, PayPal): We receive confirmation of payment but do not store full payment details.
Shipping Carriers (e.g., FedEx, DHL, local couriers): We share your address to deliver products.
3. How We Use Your Information
We use your personal information for the following purposes:
| Purpose | Legal Basis (GDPR) | Examples |
|---|---|---|
| Provide and maintain the App | Contract performance | Create account, list products, process orders |
| Process payments and prevent fraud | Legitimate interest | Verify transactions, detect suspicious activity |
| Communicate with you | Contract performance | Order updates, warranty claims, support messages |
| Improve the App | Legitimate interest | Analyze usage, fix bugs, add new features |
| Comply with legal obligations | Legal obligation | Tax reporting, court orders, law enforcement requests |
| Marketing (with your consent) | Consent | Send promotions, newsletters (you can opt out anytime) |
4. How We Share Your Information
We do not sell your personal information to third parties. However, we share your information in the following situations:
A. Service Providers (Necessary for App Functionality)
| Service Provider Type | What They Receive | Why |
|---|---|---|
| Payment Gateways (Stripe, PayPal) | Payment amount, card details (they store, not us) | Process payments |
| Shipping Carriers | Your name, address, phone number | Deliver products |
| Cloud Hosting (AWS, Google Cloud) | All app data (encrypted) | Store and protect your data |
| Customer Support Software (Zendesk, etc.) | Your email, name, support tickets | Respond to your inquiries |
B. Between Users (Marketplace Functionality)
When you buy a product from a Third-Party Seller:
The seller receives your name and shipping address to send you the product.
You receive the seller’s username and contact information (via chat).
When you sell a product to a buyer:
The buyer receives your shipping return address (if applicable).
C. Legal Requirements
We may disclose your information if required by law, court order, or government request (e.g., tax authorities, police investigation).
D. Business Transfers
If itrend is acquired, merged, or sold, your information may be transferred to the new owner.
5. Your Privacy Rights
For Users in the European Economic Area (EEA) – GDPR Rights
You have the following rights under GDPR:
| Right | What It Means | How to Exercise |
|---|---|---|
| Right to Access | Request a copy of all data we hold about you | Email [support@itrend.com] |
| Right to Rectification | Correct inaccurate or incomplete data | Edit your profile in the App or email us |
| Right to Erasure (“Right to be Forgotten”) | Request deletion of your data | Email [support@itrend.com] – we will respond within 30 days |
| Right to Restrict Processing | Limit how we use your data | Email [support@itrend.com] |
| Right to Data Portability | Receive your data in a machine-readable format | Email [support@itrend.com] |
| Right to Object | Stop us from processing your data for marketing | Click “Unsubscribe” in emails or email us |
For Users in California (USA) – CCPA Rights
If you are a California resident, you have the following rights under the CCPA:
| Right | What It Means |
|---|---|
| Right to Know | Request details of what personal information we collected, used, or shared in the past 12 months |
| Right to Delete | Request deletion of your personal information (with exceptions) |
| Right to Opt-Out of Sale | We do not sell your data, so this does not apply |
| Right to Non-Discrimination | We will not charge you different prices for exercising your privacy rights |
To exercise your CCPA rights: Email [support@itrend.com] with “CCPA Request” in the subject line.
For All Users
Account Deletion: You can delete your account at any time by going to Settings > Delete Account in the App. Your data will be permanently removed within 30 days (except for transaction records required by law).
Marketing Opt-Out: Click “Unsubscribe” in any marketing email or update your preferences in the App.
6. Data Retention
We retain your personal information for the following periods:
| Data Type | Retention Period | Reason |
|---|---|---|
| Active account data | As long as your account is active | Provide app services |
| Transaction history | 7 years (or as required by tax law) | Legal compliance (tax audits) |
| Chat messages | 2 years after last message | Dispute resolution |
| Deleted account data | 30 days after deletion (then permanently erased) | Allow for account recovery |
| Inactive accounts (no login for 3 years) | 90 days notice before deletion | Privacy protection |
7. Data Security
We implement the following security measures to protect your information:
Encryption: All data transmitted between your device and our servers uses TLS 1.2 or higher (the same security as online banking).
Storage: Your data is stored on encrypted servers with restricted access.
Payment Information: We do not store full credit card numbers. Payment details go directly to our payment processor (Stripe/PayPal), which is PCI DSS Level 1 certified.
Access Controls: Only authorized employees can access user data, and only when necessary (e.g., to resolve a support ticket).
However, no method of transmission over the Internet is 100% secure. You use the App at your own risk.
If we discover a data breach affecting your personal information, we will notify you within 72 hours via email and/or in-app notification, as required by law.
8. Children’s Privacy
itrend is not intended for children under the age of 13 (or 16 in certain jurisdictions).
We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us at [support@itrend.com] and we will delete it immediately.
9. Cookies and Similar Technologies
We use the following technologies to improve the App:
| Technology | Purpose | Can You Disable? |
|---|---|---|
| Local Storage | Remember your login session, shopping cart | Yes (clearing app data) |
| Analytics SDKs | Understand how users interact with the App (e.g., Firebase, Mixpanel) | Partially (some SDKs cannot be disabled) |
| Push Notification Tokens | Send you order updates and messages | Yes (disable in device settings) |
We do not use cookies for cross-app tracking or advertising.
10. International Data Transfers
Your information may be transferred to and processed in countries other than your own. For example:
If you are in Europe, your data may be processed on servers in the United States (AWS, Google Cloud).
We ensure that all international transfers comply with applicable laws by using Standard Contractual Clauses (SCCs) approved by the European Commission.
11. Third-Party Links and Services
The App may contain links to external websites (e.g., payment gateways, shipping tracking pages). This Privacy Policy does not apply to those third-party services. We recommend reviewing their privacy policies before using them.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
Displaying a pop-up notification in the App
Sending an email to your registered email address
The “Last Updated” date at the top of this policy will reflect the most recent changes. Your continued use of the App after changes means you accept the updated policy.
13. How to Contact Us
For privacy-related questions, data deletion requests, or to exercise your legal rights:
Email: [privacy@itrend.com] or [support@itrend.com]
Response Time: We will respond to all privacy requests within 30 days (GDPR) or 45 days (CCPA).